Privacy
Policy

01 Introduction

Empire Group (Registration No. 0000122592T) ("Company", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit empire.my or engage our services.

Please read this policy carefully. By using our website, you consent to the practices described herein.

02 Information We Collect

We may collect the following categories of personal data:

• Contact information — name, email address, phone number, and messaging handles when you reach out to us
• Business information — company name, role, industry, and project requirements provided during enquiries or service engagements
• Technical data — IP address, browser type and version, device type, operating system, referring URLs, and pages visited, collected automatically via analytics
• Communication records — correspondence via email, WhatsApp, or any other channel you use to contact us

We do not collect sensitive personal data (such as financial account numbers, government identification numbers, or biometric data) through this website.

03 How We Use Information

We use the information we collect to:

• Respond to enquiries and provide the services you have engaged us for
• Communicate project updates, proposals, and service-related information
• Analyse website usage to improve performance and user experience
• Comply with legal obligations and enforce our Terms of Service
• Prevent fraud and protect the security of our website and systems

We do not use your personal data for automated profiling or fully automated decision-making.

04 Legal Basis for Processing

We process your personal data on the following legal grounds:

• Consent — where you have voluntarily provided information by contacting us or submitting an enquiry
• Contractual necessity — where processing is required to perform a service you have engaged us for
• Legitimate interests — where we have a legitimate business interest, such as improving our website or preventing fraud, that does not override your rights
• Legal obligation — where we are required to process data to comply with applicable law

05 Sharing of Information

We do not sell, rent, or trade your personal information. We may share your data only in the following limited circumstances:

• Service providers — trusted third-party vendors who assist us in operating our business (e.g. cloud hosting, analytics, communication platforms), bound by confidentiality obligations
• Legal requirements — where disclosure is required by law, court order, or governmental authority
• Business transfers — in connection with a merger, acquisition, or sale of assets, where your data may be transferred as part of that transaction

Any third parties with whom we share data are required to handle it in accordance with applicable privacy laws and our data processing requirements.

06 Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Business enquiry records are typically retained for up to three (3) years. Analytics data is retained in accordance with our analytics provider's data retention settings.

When data is no longer required, it is securely deleted or anonymised.

07 Cookies & Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. These include:

• Essential cookies — required for basic website functionality
• Analytics cookies — used via Google Analytics (GA4) to understand how visitors interact with our website. GA is loaded only after user interaction (scroll, mouse move, or touch) to reduce initial page load impact

You can disable cookies through your browser settings at any time. Disabling analytics cookies will not affect your ability to use the website. For more information about Google Analytics data practices, see Google's Privacy Policy.

08 Third-Party Links

Our website may contain links to third-party websites, social platforms, and external services. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party site you visit.

09 Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Deletion — request erasure of your personal data, subject to legal obligations
• Objection — object to processing based on legitimate interests
• Withdrawal of consent — withdraw any consent you have previously given, without affecting prior processing

To exercise any of these rights, contact us at hello@empire.my. We will respond within a reasonable timeframe and in accordance with applicable law.

10 Data Security

We implement appropriate technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These include HTTPS encryption, access controls, and secure cloud infrastructure.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

11 Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal information, please contact us and we will take steps to delete it promptly.

12 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with a revised "Last updated" date. Your continued use of the website after changes are posted constitutes acceptance of the updated policy.

13 Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: hello@empire.my
• Company: Empire Group (0000122592T), Malaysia